Introduction to Content Strategy for Hotel Suppliers

In this course, we will create the building blocks of a successful content strategy. While the concepts are nothing new, understanding how to apply them through the lens of the ever-changing digital landscape will quickly move your brand from the basement to the penthouse! Get ready for the elevator ride of your professional life 😜

Lesson 1: Pinpointing Your Unique Value Proposition

A unique value proposition (UVP) is an essential part of content planning, as it can provide measurable benefits to any business. 

Studies have shown that crafting a unique value proposition can lead to an increase in customer loyalty by up to 20%, improved customer retention by 15%, and higher overall sales growth of 21%. 

Additionally, research has found that having a well-defined UVP can create trust between a business and its customers, leading to greater brand awareness and advocacy.

Your Unique Value Proposition is your foundation. 🏗️

Lesson 2: Developing Your Content Pillars

Content pillars offer hospitality businesses a way to create an organized system of information around their unique offerings, allowing them to connect with customers and establish credibility. 

They are also the infrastructure for your search engine optimization (SEO) strategy.

Content Pillars are the building blocks of your content strategy. 🧱

Lesson 3: Identifying Your Ideal Customer

Once you have a firm understanding of who you are as a hotel supplier, the next step is to define your ideal customer. It is vitally important to understand not only market trends (ie., your customer in big groups or as a demographic) but also to know your customers on an individual level.

Your customers are the lifeblood of your business. They add life to your strategy. 👩🏻

Lesson 4: Mapping Content to the Buyer’s Journey

Now that you have identified who your ideal customer is, let’s take a walk in their shoes, by understanding their Journey.

What steps do they take from discovering your business to signing the contract for your services?

In this lesson, we’ll explore the Buyer’s Journey … the elevator of your content strategy. 🛗

Lesson 5: Personalizing Your Content

Delivering content to the right person and the right time is one of the secret sauces to marketing success. Content personalization is a key ingredient. 

Think of Content Personalization as the electricity of your strategy. Amplifying all efforts to the next level. ⚡⚡⚡

Lesson 6: Looping Social Proof Into Your Content Plan

Social proof is a powerful tool for hotel vendors to leverage in their content strategy. Not only does it increase conversions and drive engagement, but it can also help build relationships with customers and reinforce the value of a product or service.

Social proof is word-of-mouth AMPLIFIED! 🚀

Lesson 7: Leveraging the Power of AI for Content

We've all heard the latest buzz around AI-generated content lately. From ChatGPT to Google Bard, the internet is abuzz with how AI is transforming the content creation landscape.

In this lesson, we’ll look at how you can leverage AI through written and visual content. ⚡

Part 8: Building a Killer Editorial Calendar

Once you have a solid content marketing plan and you're ready to implement it, it's time to get organized with an editorial calendar. 

This calendar will keep you on track and organize your implementation so that it goes according to plan.

Consider the final stop before planning your grand opening! 💥

Lesson 9: Promoting Your Content

Yay! You’re ready to roll! 

With your new content plan in place, let's kick it up a notch with a solid promotional strategy. It's not enough to just create the content you need for your hotel supplier business; You also need to get the word out about it.

Let's spread the word about your new content and enjoy the "suite" success! 🙌🏻

CONCLUSION + BONUSES!

Congratulations! You made it through the No BS Content Strategy Mini-Course for Hotel Suppliers!  🙌🏻🙌🏻🙌🏻

This is the very same strategy we have been using for our clients for many years and we can tell you, it works!

To help get you started, we are sharing some a few SWIPE FILES  that you can customize for your needs. 

Best of luck!